Holistic perspective and human-centered approach to support your need of growth.
The most effective way to help you step up your company and develop innovation is through a holistic perspective and a human-centered approach. In that way, we combine Design, Strategy, Engineering and Communication efficiently.
Researchers and strategists translate the company statement into meaningful design products, unravel new business opportunities through a comprehensive market analysis. From research and innovation process to bring to life new product ecosystems, we help organizations grow, while authentically representing their core values to the market.
Our services provide the necessary tools required to execute this process.
Design Consulting
To design the future of your business, you need the right approach that can guide you towards progress.
Solid planning processes are what you need to outline creative and attractive solutions, whilst maintaining the focus on accomplishing key business objectives.
If your goal is a sustainable business, you need to create value for your customers and maintain it over time through the fixing of broken processes and the setting of a clear vision for the future.
Products are the foundation of strategic positioning: that’s the reason why you should match your products line with people’s needs and set the right approach to meet them.
Brand Strategy
A safe way to secure your position on the market? Aligning your brand image, your products and your management.
Integrating a clear branding assessment into your company can help you define your unique personality and a coherent visual expression to generate social engagement and competitor differentiation.
To shape the visual perception and connect all the visible elements of your company, you must create an emotional language able to inform the users about the nature of your brand.
Whether your objective is to extend your brand or manage a family of brands, you need a guide for a proper arrangement. Consequently, the brands will reinforce your company core purpose while maintaining their value proposition.
Product Design
An effective product borns from analysing the experience around. Professional competences do the rest.
A perfect product design allows you to blend user needs with your business goals, through the making of consistently successful products, focused on user experience.
If you need to turn your products into even more helpful or beautiful solutions, you need a proficient Industrial Design, that enhances manufacturability, functionality and physical appearance.
To establish a unique but uniform identity of branded products, we use CMF design manuals to be sure that how a product looks, feels and behaves influences its functional and perceived value.
Like any good design, packaging tells a story. Most of all, it’s also a sensorial experience that engages us through sight, touch and sound (and possibly smell and taste), reveals what the product is for, how it should be used and who should use it.
Engineering
After the completion of design and before effective production, there’s still a lot to manage and take care.
There's a wide range of project activities which take place after the design comlpetion and before the concrete production. These activities need leadership, a skilled project team and a solid project management capacity.
Design MUST be functional. Surface design allows you to both establish an appealing feel for your products and communicate the right message through your design.
Engineering is mandatory to define the specifications needed for a product or service to be validated for its form, fit, and function in order to ensure specific user requirements.
For the product release, you must conduct a feasibility study and analysis that take into account all the project relevant factors. Economic, technical, legal, and scheduling considerations are crucial to complete a complex project successfully.