A creative engine that promotes business advancement and rational development.
We bring Design and Brand to communicate the same language, by composing a unique style and harmonious brand identity which guarantee a clear competitor differentiation and an immediate visual dominance on the global market.
From intense research to product launch, our experts will follow you in every step, until each of your products will become a valuable brand ambassador of your company.
WHAT WE DO and HOW WE DO IT is a matter of experience, competences, creativity.
What?
BUSINESS ADVANCEMENT
The reason why companies rely on us.
You must know who you are to achieve and maintain a long-lasting business success in any industry.
A clear definition of "who you are" is the foundation upon which a unique style and recognizable brand identity are built on, and a complex and very powerful reason why companies lay their businesses in our hands.
Our job is to stay focused on creating innovative product design and consistent brand architecture, which are the keys of long-term sustainable success.
We look through ongoing trends and megatrends, collecting inspiration from a wide array of sources, and then translating them into meaningful product style aligned with your company and its brand promise.
RATIONAL DEVELOPMENT
All the steps behind the production of a successful product must be carefully handled.
Only when products are aligned with brand identity, highlighting a superior visual communication, a company can create a strategic position and achieve a competitive advantage, so that products can confer value to the brand and satisfy customers needs.
Through a user-centered lean approach, we reduce risks and yields better corporate results.
By a proven step-by-step method based on rapid interactions with people, we produce concrete and tangible ideas into prototypes that can be tested, refined and brought forth complete outcomes, needed to pursue corporate and business goals.
All along the process, we establish a complete picture that helps identifying unmet needs and opportunity areas to build up innovation strategy, define product characteristic priorities, identify creative and technical directions, and determine a solid project plan that every organization needs to advance rationally.
Each solution is a synthesis of complex collaboration affected by all departments, adding customers insights and requirements needed to achieve the optimal results of functionality and aesthetics.
Our method is the key.
Discover
It’s the phase that allows us to understand and explore the problem, rather than simply assume what the problem is or could be.
That’s the moment that involves speaking to and spending time with people who are affected by the issues.
In this phase, the goal is not to propose a solution to the problem, but to discover the real causes of the problem itself.
Define
Insights collected during the previous phase are useful to address the issue in different, original and creative ways.
In this phase, you’ll see the development of the design concepts through series of sketches and mock-ups.
It’s the phase in which different answers to the highlighted problem are developed, seeking inspiration and co-designing together with people from different fields to enable effective contaminations and synergies.
Develop
In that phase, complete and functional prototypes are developed, in order to have a concrete idea of the overall performance for both functional and aesthetic level.
Through pre-production, you can have a concrete idea of the final result that will be distributed to the market.
3D, engineering, functional prototypes, testing, final prototypes: everything contributes, in the development phase, to obtain the most precise idea possible of the product at the end.
Deliver
The phase in which you’ll get answer to the question:
how can I deliver something of value to the final customers?
In this phase, you get the final and more important testing of different solutions at small-scale, refusing those that will not work and improving the ones that will.
Going back to the DEVELOP phase, where the necessary changes will be applied for identification and formulation for the best results.
How?
BRAND ENGINEERING
A brand is more than just a logo.
The alignment between brand, product and management can secure any organization’s positioning on the market.
The right strategy reinforces your brand’s promise, raises your brand equity and economic value, and drives real business performance. It conveys a solid value proposition inside and outside the organization.
By integrating branding platforms and visual expression, you can communicate what your organization stands for through color choice, distinctive shapes, and visual representation.
Through accurate design exploration and in-depth customer understanding, we'll develop for you a complete identity system that captures the essence of your brand.
PRODUCT DESIGN
Design is more than just aesthetics.
Successful products touch many levels of human experiences, employing all the user senses through their visual product language.
Colors, materials and finish can bring to life any brand and its solutions through graphic and physical details, conveying its emotional values and nature.
We develop product usability, define consistent design style guidelines integrated to their brand features and corporate identity, for both national and international markets, based on inhouse-competencies of manufacturing and distribution capabilities.
From research and innovation process to bring to life digital and physical experiences of product ecosystems, we're constantly scouting the newest and most relevant design trends of product aesthetics, usability, and technological features.