The shape of their world
SIMPLICITY AS A WAY TO GAIN SECURITY
A product is not just an object. It’s an entire ecosystem of different perceptions, just so much different as the various stakeholders involved can be. In the development of a project, you must take into consideratin every and each one of them.
Our client needed a new smart tv, able to differentiate the company from competitors: research phases showed us there was a lot more to outline.
- Project NamePensatoy
- Year2017
- Services appliedDesign Consulting | Product Design
Create something valuable for the most valuable customers.
THE BRIEF.
To design an evolutional experience which provides an educational and enjoyable atmosphere for both babies and young children, while simplifying parenting in everyday life
ObjectivesTo create a durable modular toy, clean and easy to assemble, that exceeds the international regulated safety standards.
ConceptTo provide security and serenity to both parents and children.
SolutionsTo develop a high-quality, reliable and convenient toy made in Italy.
If t doesn't add value, it's waste.
Vision, evolution, growth.
