Behind the product, a strategy.

A NEW RANGE OF PRODUCTS TO OVERCOME THE MARKET

A roof box that combines aesthetics and functionality, is taller and narrower than the competitors’ and it’s equipped with a dual-side opening system. Lightness, capacity and ease of installation are just some of the characteristics which place EVO products on a whole different level of market.

Project NameEVO
Year2018
Services AppliedDesign Consulting | Product Design | Engineering

Keep distinguishing yourself, in a better way.

THE BRIEF.

Restyling of a whole line of products to distinguish from competitors on the market.

The client needed to create a product aimed to guarantee reliability and to convey the sense of premium design on the overall brand perception, in a market already full of competitors.

This could be obtained only through a defined marketing strategy, taking advantage of economies of scale and keeping a wide market research into consideration .

Objectives

To create a consistent design language between all travel and spare time products.

Concept

To integrate product design within the brand image so as to elevate the brand perception.

Solutions

To design an entire range of rooftop cargo carries products capable of enhancing people’s life.

Constantly think about how you could be doing things better. Keep questioning yourself.

BENEFITS OBTAINED.

With EVO, a new standard for modern roof box design has been set, with a stylish, silent, and easy-to-use box.

A renowned brand.
Products adaptable to different types of vehicles of medium-high range.
The feeling of being represented by both the product and the visual brand language built around it.