One language
TO REPRESENT COMPANY IDENTITY AND TO ENHANCE FUNCTIONAL SOLUTIONS.
Aesthetics is often crucial in the perception evolution of a brand. And also to bring consistency within the organization.
What style language represents a brand and its company identity?
- PROJECT NAMEMatic-P
- YEAR2020
- Services AppliedProduct Design | Engineering
Same. But better.
A whole technical ecosystem that needed to stand out in a new way.
The goal to bring a consistent aesthetics into corporate product ecosystem of operational automatic machines had to be faced taking into constant consideration the right UX approach.
Technological improvements don’t always means you have to add something more.
ObjectivesTo identify one common design language able to represent the company’s identity and capable of being applied to all present and future machinery.
ConceptTo create a set of design principles for the visual aesthetics to bring consistency within the organization.
SolutionsTo create a modular design style to be applied to all types of company’s machines.
Simplicity is about subtracting the obvious and adding the meaningful.
Vision, evolution, growth.
