High performance design
AESTHETICS AS A SYNTHESIS OF THE VALUES OF THE COMPANY AND THE PRODUCT
SEBA Crushers is an Italian company that designs high performance and reliable material recycling machinery.
The challenge was to create a design for their crushers capable to communicate their power and ease of use.
- PROJECTNEW TRACK EVOLUTION
- YEAR2020
- SERVICES APPLIEDProduct Design | Engineering
A real evolution in the world of demolition.
THE BRIEF.
Stand out from the competition and make the brand recognizable and capable of promoting itself through its image. Shape, material and color convey the message much more effectively than words. The dynamic and compact design of New Track Evolution communicates the power and great productivity of the machine right from the first glance.
ObjectivesMaking SEBA a recognizable brand through the design of its crushing machines.
ConceptAesthetics as a synthesis of the values of the company and the product.
SolutionsA robust design capable of communicating the high performance and reliability of the product.
The performance of the machine is enhanced, not limited.
Vision, evolution, growth.
