Flex your way

UPGRADE YOUR BUSINESS APPROACH

Behind a product design there’s always a precise vision, an objective to bring to life.

Here the question was: “How to boost the use of electric mobility in urban context?” The answer passed through the re-design of the traditional way to think urban vehicles, providing a highly-safe electric car able to ensure agility of use in urban environments.

Project NameFLEXIE
Year2019
Services appliedDesign Consulting | Product Design | Engineering

From re-design, a new range of system offerings.

THE BRIEF.

Taking advantage of the capability of manufacturing industrial vehicles and converting it into adequate automotive production process.

Objectives

To re-design the current automobile in order to engage a new target segment.

Concept

To boost the electric urban mobility.

Solutions

To re-project and provide a highly-safe electric car able to ensure agility of use in urban environments.

Attempt the impossible in order to improve your work.

BENEFITS OBTAINED.

A new range of system offerings

Reduced production costs and possibility to establish lower prices for end-users.
Exploring unmet market opportunities and enhancing core capabilities to diversify from competitors through a new range of system offerings.